Longform to shortform
Cutdowns of your panels, webinars or podcasts.
- I review your existing footage
- 5–10 vertical clips (9:16) per pack
- Burned-in captions, brand-aligned
- One round of revisions per clip
- 2-week turnaround
Social media video production · Toronto
Scroll-stopping social video.
Show your authority and grow your brand on LinkedIn, Instagram, YouTube Shorts, and TikTok.
Why this matters
Social video builds brand & authority.
I shoot and edit vertical video for LinkedIn and Instagram, and I cut the same clips for YouTube Shorts and TikTok. If you host webinars or record a podcast, you already own the raw material. I turn it into clips your team can post within two weeks.
Three ways to keep the feed fed.
Pick a one-off, a recurring drip, or a full content day. All three include captions, format variants, and ownership of every file.
Thought leadership retainer
A steady drip for active feeds.
- Monthly half-day talking head shoot
- 10-15 clips per month, all platforms
- Monthly content planning call
- Strategy & format suggestions
- Performance check-in each quarter
- 2-week turnaround
Content day
A focused shoot built for the feed.
- Full-day or half-day shoot
- Scripted in advance, paced for vertical
- 10-15 finished clips delivered
- Multiple formats & durations per clip
- 2-week turnaround
- Studio or on-location
A content day, step by step.
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01
Plan.
We choose the topics and script each clip for vertical. Short clips need a hook in the first second, so the script starts there.
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02
Shoot.
We film for a full or half day at a studio or on location.
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03
Edit.
I deliver 10 to 15 finished clips within two weeks. Each clip has burned-in captions and comes in more than one format and length.
Four things I will not compromise on.
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01
Captions for sound-off scroll.
Accurate embedded captions designed for sound-off scroll and optimised for social platforms.
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02
A real hook in the first second.
Capture attention from the first frame.
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03
Built for social platforms.
LinkedIn rewards a different pace than TikTok. Instagram cares about the cover frame; YouTube cares about the title. I cut and frame each platform with best practices in mind.
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04
No motion-graphics circus.
Capture attention with your authority, not whizz-bang editing. Restraint reads as confidence and confident brands win the feed.
Social video questions.
Can you work from footage I already have?
Yes. The Longform to shortform package starts with your existing panels or webinars. I review the footage and cut 5 to 10 vertical clips from it.
Which formats do you deliver?
I cut vertical 9:16 clips for LinkedIn and Instagram, and the same files run on YouTube Shorts and TikTok. I make square 1:1 versions for feeds that use that frame.
Who owns the finished files?
You do. Ownership of the finished files comes with all three packages.
How long does it take?
Each package carries a two-week turnaround.
Ready to get started?
Let's talk. Book a time to discuss your social video strategy.