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Lessons in content marketing from Formula 1

Since the pandemic began I’ve become — quite unexpectedly — fascinated by Formula 1 and its spectacular marketing. The Formula 1: Drive to Survive Netflix docu-series introduced me to the intense human element of the sport beyond engine parts and endless stats.

The Netflix series is just one part of a significant brand relaunch since Formula 1 was acquired by Liberty Media in 2017. Its invigorated marketing strategy has many lessons to which all content marketers should pay attention.

Read the full article on LinkedIn Pulse.