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Fundamentals of Digital Marketing & Fundraising for the Arts [ArtsBoost]

This free course covers fundamental concepts of digital marketing and fundraising for the arts. It presents a high-level view of what arts administrators need to consider when creating digital plans. You’ll learn relevant strategic principles across the main set of digital tools at your disposal, including: search marketing, digital advertising, websites and apps, email and messaging, and social media & content.

Project Partners: Orchestras Canada, Canadian Dance Assembly, Professional Association of Canadian Theatres, CAPACOA and Association for Opera in Canada.